Are social-media users less ethical?

A recent study suggests that they might be. HR Bartender’s Sharlyn Lauby explains on Mashable:

One of the most fascinating conclusions in the report is that “active social networkers show a higher tolerance for activities that could be considered unethical.” But Harned says the findings are not an indictment about the character of social networkers: “It appears that they are more willing to consider things that are ‘gray areas’ — issues that are not always clear in company policies as wrong; and that’s an area for further study.”

I have some issues with the premise of the study, and Sharlyn kindly included some of my thoughts in her piece.

“It’s so gentle a toddler could use it.”

Is this startup-launch video any good? No. This startup-launch video is f***ing great.

It’s just 1:34 long. Mashable sums it up:

If there’s one lesson we’d like CEOs to learn from the Dollar Shave Club, it is this: don’t take yourselves and your product so seriously. Either that, or pretend to take yourselves and your product so seriously that you go over the top and venture into the world of parody. Have fun with it, and your potential customers are much more likely to pay attention.

Humor sells.

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