22 February 2012 Jay Shepherd

Simplicity at Davos

Author Chris Zook, writing on the Harvard Business Review blog about discussions on the need for simplicity at the Davos economics forum:

We just completed a multi-year study of the root causes of enduring success. We found an increasing premium to simplicity in the world of today — not just simplicity of organization, but more fundamentally to an essential simplicity at the heart of strategy itself. In every industry, we discovered companies that were enjoying an inherent advantage in dealing with the increasing tension of faster moving markets and increased internal complexity due to this ability to keep things simpler and more transparent than their rivals.

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