12 March 2012 Jay Shepherd

“It’s so gentle a toddler could use it.”

Is this startup-launch video any good? No. This startup-launch video is f***ing great.

It’s just 1:34 long. Mashable sums it up:

If there’s one lesson we’d like CEOs to learn from the Dollar Shave Club, it is this: don’t take yourselves and your product so seriously. Either that, or pretend to take yourselves and your product so seriously that you go over the top and venture into the world of parody. Have fun with it, and your potential customers are much more likely to pay attention.

Humor sells.

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