1 June 2012 Jay Shepherd

How not to handle an unfavorable story

Massachusetts senatorial candidate Elizabeth Warren can’t seem to get clear of the story that she listed herself as a minority despite zero evidence that she is Native American.

From The Boston Globe:

“Politics 101: On issues that are potentially unfavorable, put all the information out, take the one-time hit, and move on,’’ said Darrell M. West, vice president and director of Governance Studies at the Brookings Institution, the nonpartisan Washington think tank. “That makes it a one-day story. The worst-case scenario is the story lingering for weeks and weeks, because it just creates doubts about the candidate.’’


The Globe‘s story also has a box with links to the chronology of her statements and the relevant Harvard documents.

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