13 March 2012 Jay Shepherd

“Garden-variety marketing doucherosity”

Simon Sage of iMore uses what is now my favorite new phrase to explain how AT&T has created a little upgrade of its own. The much-maligned carrier used the cover of today’s new iPad announcement (and upgrade to iOS 5.1) to change the little “3G” icons on iPhones to “4G,” despite no actual change in speed or performance:

If you’ve updated your AT&T iPhone to iOS 5.1, you may have noticed that the signal indicator in the top-left now reads 4G instead of 3G. Now, before your mind gets blown all over the place, there’s no actual upgrade here; it’s just your garden-variety marketing doucherosity wriggling its slimy way into a software update.

Maybe it’s legally accurate, and maybe no one will really notice during the frenzy of the new iPad introduction. But in the end, it comes down to this: there are companies who play games like this, and there are companies who don’t. Who would you rather do business with? I just ordered my new iPad, and didn’t choose AT&T as my carrier.

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