12 March 2012 Jay Shepherd

Encouraging social media at work

In the March 11 Sunday New York Times column “Corner Office,” Jim Whitehurst, CEO of Red Hat, tells how his company’s open culture includes using an internal social-media platform (the “Memo List”) to allow employees to be heard:

Engaging people in how decisions are getting made means it can take forever to get decisions made. But once you make a decision, you get flawless execution because everybody’s engaged. They know what you’re doing and they know why you’re doing it.

Hurst says that three-quarters of his 4,000 employees spend time on the forum every day. Most companies would worry about employees’ spending too much time online. Red Hat encourages it, and then enjoys the benefits from having engaged employees.

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