Category 'Messaging'


You made LinkedIn’s top 10 percent. Now, shut up about it

There’s nothing wrong with self-promotion, as long as it’s done with authenticity and class.

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I’m not saying that you need to give out action figures. But how can your firm strengthen customer relationships by giving away a little something extra?

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Marketing lessons from the Romney iPhone gaffe

Twenty years ago, Vice President Dan Quayle made headlines for correcting a schoolboy’s spelling of the word “potato.” The boy had of course correctly spelled it, but Quayle told him that he had forgotten the silent e at the end of the word. Pundits and late-night talk-show hosts excoriated him mercilessly. It was, to say…

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Massachusetts senatorial candidate Elizabeth Warren can’t seem to get clear of the story that she listed herself as a minority despite zero evidence that she is Native American. From The Boston Globe: “Politics 101: On issues that are potentially unfavorable, put all the information out, take the one-time hit, and move on,’’ said Darrell M….

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This question recently came up from a colleague of mine. The answer I should have given was that he send all his customers a short form with the following on it: Would you appreciate receiving a short customer-service survey from us? Please check all that apply: ❏ Absolutely not. ❏ Sure, why not? ❏ Yes….

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Imagine that you bought a new car. It drives OK. It’s not the sleekest or best-looking thing on the road, but it gets the job done, more or less. It gets you to your destination, if not particularly in style. Now imagine that three years later, you get a recall notice from the auto maker….

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Blame the lawyers: Why would it be harder to write a regulation in plain language than in complex jargon? In part, points out Braley, it’s because of the job a regulation needs to do: taking a law that Congress has passed and “dealing with the fine-tuning . . . putting into words how certain conduct is supposed to be…

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Nice piece from HRLori about how the CEO of OMGPOP took to the Twitter to bad-mouth an employee who chose to leave when Zynga bought the company. Lori writes: This is such a poor example of leadership. The high road would have been to wish the employee the best and be on his merry (very…

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From The Boston Sunday Globe: In Carlisle, it was a decision that the library trustees began discussing with Gleason’s director, Angela Mollet, almost a year ago. When Mollet mapped out the financials, she discovered that as a revenue stream, overdue fines are actually as much a cost as a benefit…. Moreover, processing the monies collected…

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How do you market a brand when people already know that it’s no good? The best way is to: remove the suckiness admit that it used to suck then explain how it doesn’t suck anymore. Most companies in this situation overlook the second step, but it’s crucial. One of the central truths of marketing (and…

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Simon Sage of iMore uses what is now my favorite new phrase to explain how AT&T has created a little upgrade of its own. The much-maligned carrier used the cover of today’s new iPad announcement (and upgrade to iOS 5.1) to change the little “3G” icons on iPhones to “4G,” despite no actual change in…

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Is this startup-launch video any good? No. This startup-launch video is f***ing great. It’s just 1:34 long. Mashable sums it up: If there’s one lesson we’d like CEOs to learn from the Dollar Shave Club, it is this: don’t take yourselves and your product so seriously. Either that, or pretend to take yourselves and your…

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Calling customer service can be very frustrating. Some companies realize that, and have begun offering online-chat services as an alternative. This makes sense. I would rather type a quick summary of my issue and read the answer realtime instead of waiting on endless hold. Plus, online chat allows you to avoid insipid remakes of Christopher…

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Facebook privacy, simplified

7 March 2012 | Under Messaging | Posted by | No Comments

Lot of talk lately about online privacy, what with Google dramatically changing their policies recently. Facebook users have always had an uneasy feeling about the privacy of their postings, and Facebook hasn’t done a great job of educating its users. One of the trickiest things has been commenting on other people’s posts, then being surprised…

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This is a post I wrote nearly three years ago over at Gruntled Employees. But it keeps getting rediscovered and passed around in social-media circles. Since simplicity is at its essence, I figured it was worth republishing here. I’ve updated some of the facts. Feel free to adopt it as your own company’s policy. Just…

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A few months ago, when I was visiting my brother in Denver, he introduced me to Five Guys hamburger restaurant. Now I’m hooked. Each restaurant is clean and well lit, decorated with bright white and red tiles, and easy-to-read signs. There is a big box of peanuts for you to help yourself from while you’re…

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Can new JCPenney CEO Ron Johnson turn around the fortunes of the ailing department store? He certainly hasn’t wasted any time making changes. The former head of Apple’s retail arm recently announced that Penney was radically restructuring its pricing strategy to make it simpler and less dependent on discounts: “The customer knows the right price,”…

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Want to know what that one word is? Here are two easy ways to find out: Go grab your nearest unabridged dictionary. Turn to page one. Start going through each defined word one at a time. You’ll get to it eventually. (OK, maybe that’s not so easy.) Go to the LexThink.1 site and vote for…

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