Maximizing utility

Nice summary by Michael Robson of 21tiger on how simplicity makes your apps better. This is from his review of Tapworthy: Designing Great iPhone Apps (affiliate link) by Josh Clark:

Yes, I know, there are a few of you out there rolling your eyes at this. I’ve obviously drank the Apple Kool-aid and I’m going to start rattling off all the ways software, technology, and apps should be oversimplified like the Japanese Dojo, with clean white interfaces and Helvetica Neue text. It’s not that there’s something great about white, but there is something incredibly fantastic about unitasking. I’m sorry if all this Zen stuff is putting a cramp in your zafu, but you have to understand just how much of a pain in the ass (for designers and users) complexity really is. Complexity is wasteful. Simplicity is about maximizing utility.

John Gruber on Apple’s Mountain Lion

On his world-class Apple-related blog Daring Fireball, John Gruber reports on his impressions of Apple’s forthcoming new operating system. As usual, he deftly sums up the key to Apple’s success — simplicity:

The changes and additions in Mountain Lion are in a consistent vein: making things simpler and more obvious, closer to how things should be rather than simply how they always have been.

New book on Apple coming soon: Insanely Simple

Insanely SimpleAuthor Ken Segall, who writes the blog “Observatory,” has a new book coming out in April about how Apple has used the principles of simplicity to achieve its remarkable success. Segall was Steve Jobs’s agency creative director for 12 years. Here’s a quote from the book’s site:

To Steve Jobs, Simplicity was a religion. He built a company based on its principles, in which the complexities of traditional business were simply not tolerated. Simplicity was also his most powerful weapon—a means of humbling category leaders once thought to be invincible.

The book looks promising; I’ve already preordered my copy. You can order yours from Amazon here (affiliate link).

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